煙草在線據(jù)APP報道編譯　　菲莫國際因在包括《先驅(qū)報》、《巴基斯坦新聞周刊》和《快遞論壇報》等周刊雜志主流平媒上刊登整版煙草廣告，違反了法律規(guī)定而被處以罰款。

　　據(jù)《巴基斯坦今日報》報道，萬寶路品牌的廣告活動共花費了菲莫國際將近5000萬盧比。

　　法庭根據(jù)控?zé)煼蓪Ψ颇刑幜P金5000盧比。巴基斯坦控?zé)熉?lián)盟“國家協(xié)調(diào)員”成員Khurram Hashmi表示，這是第一個針對煙草業(yè)巨頭的亞洲案件。

　　據(jù)《2002年禁止吸煙和保護(hù)非吸煙者健康法案》第7條規(guī)定，煙草業(yè)不允許在印刷媒體上刊登超過1平方英寸的廣告。

　　Hashmi表示，煙草業(yè)已經(jīng)在相當(dāng)長的一段時間里公然違反法律，向消費者提供現(xiàn)金回扣，因此，控?zé)煓C(jī)構(gòu)履行承諾，對公然的違法行為表示了堅定立場，將煙草公司告上了法庭。

　　作為對“控?zé)熜〗M協(xié)調(diào)員”組織提出報告的回應(yīng)，巴基斯坦的海德拉巴市地方民事法官受理了此案。海德拉巴地方民事法官Ahmed Nawaz Domki在判決中說道，很明顯，被告違反了法律，而煙草公司不可能對法律一無所知。

　　“在短短十年里，我們已經(jīng)遠(yuǎn)遠(yuǎn)領(lǐng)先該地區(qū)其他國家采用并實施了控?zé)煼?。我們是該地區(qū)最先在卷煙包裝上印制圖片健康警語的幾個國家之一，現(xiàn)在，我們又創(chuàng)造了一個紀(jì)錄，第一次向煙草公司問責(zé)，”Hashmi補(bǔ)充道。

　　這是該國第二大卷煙制造商菲莫巴基斯坦公司今年第二次遭遇挫折，第一次則是其由于財政拮據(jù)縮減位于拉瓦爾品第附近曼德拉地區(qū)最小工廠的生產(chǎn)規(guī)模。

　　截至2011年9月30日，該公司公布前三個季度凈損失為2.84億盧比。

Up in smoke: Philip Morris fined for publishing ads

APP
Published: April 11, 2012

　　ISLAMABAD: Philip Morris has been fined for publishing full page advertisements in leading magazines including Herald, Newsweek Pakistan and the weekly magazine of The Express Tribune among others in violation of laws.

　　The advertisement campaign of its cigarette brand Marlboro cost Philip Morris approximately Rs50 million, according to Pakistan Today.

　　The court imposed a fine of Rs5,000 as per the tobacco control laws. This case was the first-ever against a tobacco giant in Asia, said National Coordinator, Coalition for Tobacco Control-Pakistan, Khurram Hashmi.

　　The industry is not allowed to place advertisements in print media which are more than one square inch, according to section 7 of Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002.

　　Hasmi said the tobacco industry for quite some time has been blatantly violating the laws by covertly offering cash rebates to its consumers, however, the tobacco control cell showed its commitment to the cause when it took a firm stand on this blatant violation and dragged the tobacco company in the court.

　　The Civil Magistrate Hyderabad took up the case in response to a report lodged by Tobacco Control Cell Coordinator. Civil Magistrate Hyderabad, Ahmed Nawaz Domki in his order said it was clear that the accused had violated the law and ignorance of the law was no excuse.

　　"In just a decade's time, we are already far ahead of countries in our region by introducing and implementing tobacco control laws. We were among the first ones to introduce 'Pictorial Health Warnings' on cigarette packs in this region and now, we set yet another example as being first for making the company accountable," Hashmi added.

　　This is the second setback suffered by the second largest cigarette manufacturer this year as Philip Morris Pakistan reduced the operations in its smallest factory, located in Mandra, near Rawalpindi due to financial constraints.

　　The company posted net loss of Rs284 million for the first three quarters of the year, ending September 30, 2011.