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菲莫國(guó)際在俄羅斯和土耳其等新興市場(chǎng)銷量激增

2012年07月25日 來(lái)源:煙草在線據(jù)金融時(shí)報(bào)網(wǎng)站報(bào)道編譯 作者:
A+ A

  煙草在線據(jù)金融時(shí)報(bào)網(wǎng)站報(bào)道編譯  當(dāng)俄羅斯人和土耳其人花錢時(shí),他們也把錢花在卷煙上。今年俄羅斯人和土耳其人消費(fèi)行為方面的激增使美國(guó)煙草集團(tuán)菲莫國(guó)際很受歡迎。

  菲莫國(guó)際在上月警告稱,若非近期新興市場(chǎng)匯率的動(dòng)蕩,財(cái)務(wù)效益將會(huì)更大?!安焕麉R率”拖累了公司的效益,使匯率調(diào)整前的營(yíng)業(yè)收入3.4%的上漲轉(zhuǎn)變?yōu)?.7%的下降。預(yù)計(jì)在新興市場(chǎng)活躍的跨國(guó)公司還會(huì)發(fā)生很多這種情況。

  在公布公司第二季度業(yè)績(jī)時(shí),菲莫國(guó)際透露,在俄羅斯的卷煙銷量增長(zhǎng)了8.7%,由百樂(lè)門和萬(wàn)寶路等在內(nèi)的高檔品牌的銷量領(lǐng)漲了12.5%。在土耳其,卷煙銷量增長(zhǎng)更多,增長(zhǎng)了8.9%??傮w來(lái)說(shuō),東歐、中東和非洲(EEMEA)是銷量最高的地區(qū),出貨量提高了5.1%,而集團(tuán)的出貨量則降低了1.2%。

  從財(cái)務(wù)上看,EEMEA地區(qū)在截至6月底前的三個(gè)月內(nèi)領(lǐng)先于世界其他地區(qū),這是顯而易見(jiàn)的。該地區(qū)的凈收入增加了6.9%,上漲至11.5億美元,而世界其他地區(qū)的凈收入下降了1.8%,跌至81.2億美元,該地區(qū)的營(yíng)業(yè)收入增加了13.5%,上漲至9.48億美元,而其他地區(qū)的營(yíng)業(yè)收入下降了2.7%(稅率調(diào)整后),跌至36.8億美元。

  除去消費(fèi)稅后的凈收入下降了1.8%,跌至81億美元,除去現(xiàn)金流轉(zhuǎn)和并購(gòu)后的凈收入增加了2.9%。

  首席執(zhí)行官路易斯·C·金瑞利(Louis C. Camilleri)在一份聲明中稱:

  我們遍布各地的足跡、世界一流的品牌組合以及堅(jiān)挺的價(jià)格環(huán)境仍然是我們能持續(xù)利用世界各地增長(zhǎng)機(jī)會(huì)的基石,同時(shí),使我們能經(jīng)受住那些經(jīng)濟(jì)環(huán)境目前仍然疲軟的市場(chǎng)的不確定性。

  換句話說(shuō),新興市場(chǎng)對(duì)我們是有利的。

Russia & Turkey: Lighting Up

  When Russians and Turks spend, they also spend on cigarettes. This year's surge in Russian and Turkish consumer activity has given a welcome boost to Philip Morris International, the US tobacco group.

  As the company warned last month, the financial benefits would have been even greater had it not been for the recent turmoil in emerging market currencies. "Currency headwinds" held the company back, turning a 3.4 per cent gain in operating income before currency adjustments into a 2.7 per cent decline. Expect more such announcements from multinationals active in emerging markets.

  Reporting its second quarter results, PMI disclosed an 8.7 per cent increase in cigarette sales in Russia, led by a 12.5 per cent rise in premium brands including Parliament and Marlboro. Turkey was up by even more, 8.9 per cent. Overall, eastern Europe, the Middle East and Africa (EEMEA) was the top-performing region, with a 5.1 per cent increase in shipments, compared with a 1.2 per cent decline at group level.

  In financial terms, the EEMEA region’s lead over the rest of the world in the three months to the end of June was just as noticeable. Net revenues rose 6.9 per cent to $1.15bn, compared to a 1.8 per cent decline to $8.12bn, and operating incomes were up 13.5 per cent at $948m, versus a 2.7 per cent decline (after currency adjustments) at $3.68bn.

  Net revenues, excluding excise taxes, were down 1.8 per cent at $8.1bn, or up 2.9 per cent excluding currency and acquisitions.

  CEO Louis C. Camilleri said in a statement:

  Our broad geographic footprint, world-class brand portfolio and a strong pricing environment remain the cornerstone of our continuing ability to capitalize on growth opportunities around the world, whilst enabling us to weather uncertainty in those markets where economic conditions are still currently weak.

  In other words, emerging markets are good for us. Enditem

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