煙草在線據(jù)Nacsonline.com報(bào)道編譯　　《道瓊斯新聞專線》報(bào)道，最近，奧馳亞集團(tuán)降低了一些煙草產(chǎn)品的價(jià)格，從而增加了自己總的卷煙市場(chǎng)份額。雷諾美國(guó)公司和羅瑞拉德煙草公司也降低了卷煙價(jià)格，以收回市場(chǎng)份額。

　　由于最近卷煙促銷宣傳活動(dòng)的涌現(xiàn)，羅瑞拉德煙草公司和雷諾美國(guó)公司雙雙把矛頭指向一家競(jìng)爭(zhēng)公司（奧馳亞，不過沒有具體點(diǎn)名）。目前，奧馳亞擁有大約一半美國(guó)煙草市場(chǎng)。

　　分析師們想知道，這種競(jìng)爭(zhēng)性的定價(jià)趨勢(shì)是否會(huì)損害未來的收益增長(zhǎng)。羅瑞拉德煙草公司和雷諾美國(guó)公司第三季度的收益僅取得了小幅增長(zhǎng)，而奧馳亞報(bào)告期利潤(rùn)增長(zhǎng)了3%。晨星公司的分析師托馬斯·穆拉吉預(yù)測(cè)，這種敵意的定價(jià)會(huì)在未來兩個(gè)到四個(gè)季度里開始，但從長(zhǎng)期來看，它是會(huì)慢慢減少的。

　　雷諾美國(guó)公司將保持駱駝和波邁卷煙的價(jià)格穩(wěn)定，但會(huì)促銷具體的卷煙品牌和卷煙風(fēng)格，并會(huì)給某些地區(qū)提供不同的價(jià)格點(diǎn)。與此同時(shí)，羅瑞拉德煙草公司說，它不會(huì)將名優(yōu)新港卷煙和它的競(jìng)爭(zhēng)產(chǎn)品之間的價(jià)格差縮小太多。

　　羅瑞拉德煙草公司的首席執(zhí)行官兼董事會(huì)主席默里·凱斯勒說：“商業(yè)成本被提高了，但不是被我們提高，而是被競(jìng)爭(zhēng)對(duì)手提高的。我們不會(huì)把價(jià)格降得比它們還低，試圖使價(jià)格戰(zhàn)更激化?！?/p>

US: Aggressive Tobacco Pricing to Come

　　Altria Group recently lowered the price on some of its tobacco products, growing its total cigarette market share. Reynolds American and Lorillard will also drop cigarette cost in an effort to gain back market share, Dow Jones Newswire reports.

　　Lorillard and Reynolds American both pointed to a competitor (Altria, although not specifically named) for the recent influx of cigarette promotions. Currently, Altria has around half of the U.S. tobacco market.

　　Analysts wonder if this competitive pricing trend will hurt earnings growth in the near future. Both Lorillard and Reynolds American only registered small bumps in third-quarter earnings, while Altria reported a 3% profit jump. Thomas Mullarkey, an analyst with Morningstar, predicted aggressive pricing will commence for the next two to four quarters, but that it will taper off in the long term.

　　Reynolds American will keep pricing stable on Camel and Pall Mall, while promoting specific brands and styles, and offering certain geographical areas different price points. Meanwhile, Lorillard said it would not be closing the gap too much between premium Newport and its competition.

　　"The cost of business has been raised, not by us, by our competitor," said Murray Kessler, CEO/chairman of Lorillard. "We're not trying to get more aggressive by reducing prices below them." Enditem