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奧馳亞稱萬(wàn)寶路朝著正確方向發(fā)展

2013年02月06日 來(lái)源:煙草在線據(jù)《便利店新聞》報(bào)道編譯 作者:
A+ A

  煙草在線據(jù)《便利店新聞》報(bào)道編譯  盡管有一些報(bào)道說(shuō),零售商的煙草利潤(rùn)一直在穩(wěn)步下滑,但奧馳亞集團(tuán)董事會(huì)主席兼首席執(zhí)行官馬丁·巴林頓在1月31日回應(yīng)稱,公司計(jì)劃與經(jīng)營(yíng)商“保持良好的關(guān)系”,通過(guò)公司的MLP和萬(wàn)寶路Flex計(jì)劃,給他們提供選擇。

  巴林頓在公司于1月31日早上舉行的2012年第四季度業(yè)績(jī)發(fā)布會(huì)上說(shuō):“總體而言,我們的零售商會(huì)告訴你們,我們?yōu)樗鼈冏隽朔浅:玫墓ぷ鳌!?/p>

  他還指出,卷煙是零售交易的巨大推動(dòng)力量,即使在一些零售商擴(kuò)大經(jīng)營(yíng),進(jìn)入到食品服務(wù),以抵消據(jù)稱不斷下滑的卷煙利潤(rùn)時(shí),卷煙也仍將作為關(guān)于店內(nèi)商品銷售的產(chǎn)品組合的重要一部分。

  巴林頓著重談到了公司的大品牌萬(wàn)寶路,他說(shuō),這個(gè)品牌“正在往正確的方向發(fā)展”。萬(wàn)寶路在零售卷煙市場(chǎng)中所占的份額在第三季度達(dá)到了42.6%,比它在去年同期所占的市場(chǎng)份額增加了1%。

  在電話會(huì)議期間,巴林頓還談到了煙草市場(chǎng)中發(fā)展最快的部分:電子卷煙。盡管一些業(yè)內(nèi)人士預(yù)計(jì)奧馳亞集團(tuán)會(huì)在1月31日宣布收購(gòu)一家電子卷煙公司,但奧馳亞并沒(méi)有宣布這樣的消息。

  不過(guò),巴林頓說(shuō),電子卷煙是一個(gè)“我們都在仔細(xì)觀察的機(jī)會(huì)。它仍然是一種新現(xiàn)象”。

  奧馳亞在最近的這個(gè)季度中取得的利潤(rùn)為41.8億美元,相比之下,2011年第四季度的利潤(rùn)為33.8億美元。最近這個(gè)季度取得的利潤(rùn)稍稍超過(guò)了華爾街分析師們的估計(jì)。

  奧馳亞公司說(shuō),主要由于標(biāo)價(jià)提高,第四季度的可吸用煙草產(chǎn)品的凈收入增長(zhǎng)了2.4%。與此同時(shí),哥本哈根和斯庫(kù)爾品牌引領(lǐng)奧馳亞的無(wú)煙煙草業(yè)務(wù)在第四季度的凈收入取得7.2%的增長(zhǎng)。

  巴林頓說(shuō):“盡管外部環(huán)境的挑戰(zhàn)在持續(xù),但由于我們的煙草經(jīng)營(yíng)公司繼續(xù)為取得長(zhǎng)期成功而進(jìn)行投資,它們的名優(yōu)品牌仍然取得了業(yè)績(jī)良好的一年?!?/p>

US: Altria Says Marlboro Moving in the Right Direction

  Despite several reports that tobacco margins have been steadily declining for retailers, Altria Group Inc. Chairman and CEO Martin Barrington responded today that the company aims to "maintain a terrific relationship" with operators and give them options through its MLP and Marlboro Flex programs.

  "Overall, our retailers will tell you we do a pretty good job for them," Barrington said during the company's 2012 fourth-quarter earnings call this morning.

  The chief executive noted that cigarettes are a big driver of retail traffic and will remain an important part of the mix regarding in-store merchandise sales, even as some retailers expand into foodservice to offset alleged declining cigarette margins.

  Focusing on its marquee brand Marlboro, Barrington said the brand is "moving in the right direction." Marlboro's share of the retail cigarette market reached 42.6 percent in the fourth quarter, a 1-percent increase vs. the same period last year.

  During the conference call, Barrington also addressed the fastest growing sector of the tobacco market: electronic cigarettes. Although some industry insiders expected Altria to announce an acquisition of an e-cigarette company as early as today, no such announcement was made.

  However, Barrington said e-cigarettes are an "opportunity we're monitoring carefully. It's still a new phenomenon."

  Altria earned $4.18 billion for its latest quarter, compared to a $3.38 billion profit during 2011's fourth quarter. This latest earnings figure slightly surpassed estimates put forth by Wall Street analysts.

  Net revenues for smokeable products increased by 2.4 percent in the fourth quarter, primarily due to higher list prices, the company said. Meanwhile, the Copenhagen and Skoal brands led Altria's smokeless segment to report a 7.2-percent net revenue increase for the quarter.

  "Despite a continuing, challenging external environment, our tobacco operating companies' premium brands had an excellent year as our companies continued investing in their long-term success," said Barrington. Enditem

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