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泰國(guó)卷煙提稅導(dǎo)致銷量大幅下滑

2012年09月25日 來(lái)源:煙草在線據(jù)《曼谷郵報(bào)》報(bào)道編譯 作者:
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  煙草在線據(jù)《曼谷郵報(bào)》報(bào)道編譯  自從上提消費(fèi)稅上個(gè)月生效以來(lái),由于自行卷制卷煙的吸煙者增多,泰國(guó)煙草專賣(mài)公司的卷煙銷量大幅度下滑。

  泰國(guó)國(guó)有的煙草制造商泰國(guó)煙草專賣(mài)公司預(yù)計(jì),未來(lái)數(shù)個(gè)月里,卷煙銷售將逐步增加,進(jìn)而恢復(fù)到正常水平。

  公司常務(wù)董事Torsak Chotimongkol說(shuō),在8月21日宣布提高煙草消費(fèi)稅后的第一個(gè)星期里,卷煙銷量下降了70%。但這種情況在接下來(lái)的一周里得到了改善,卷煙銷量反彈到正常水平的一半,并且在上周(9.16-9.22)恢復(fù)到70%。

  泰國(guó)煙草專賣(mài)公司預(yù)計(jì),卷煙銷售將在幾個(gè)月后恢復(fù)正常。

  Torsak先生說(shuō):“這是一種短期效應(yīng)。人們不熟悉新的價(jià)格,所以他們轉(zhuǎn)向比較便宜的產(chǎn)品,例如手卷煙等。”

  手卷煙市場(chǎng)一直顯示出取得重大發(fā)展的跡象,如今更是超過(guò)了泰國(guó)煙草專賣(mài)公司的市場(chǎng)份額。

  泰國(guó)煙草專賣(mài)公司要求財(cái)政部因?yàn)楣礁?jìng)爭(zhēng)的緣故對(duì)手卷煙市場(chǎng)實(shí)施控制。

  Torsak下先生說(shuō),泰國(guó)煙草專賣(mài)公司的統(tǒng)計(jì)數(shù)據(jù)顯示,與煙草消費(fèi)稅率上提一致,手卷煙市場(chǎng)在過(guò)去10年里以每年33%的速度增長(zhǎng)。

  他說(shuō),盡管最近的影響只是短期的,但第三季度的銷量同比將會(huì)出現(xiàn)下滑,不過(guò),由于價(jià)格上漲的緣故,總的收入將會(huì)增加。

  泰國(guó)煙草專賣(mài)公司預(yù)計(jì),主要在成本管理得到改善及價(jià)格因消費(fèi)稅上提而上漲的支持下,去年的業(yè)績(jī)將會(huì)提高。

  泰國(guó)煙草專賣(mài)公司去年的總收入為700億泰銖,凈利潤(rùn)為50億泰銖,預(yù)計(jì)今年盈利增長(zhǎng)到55億到60億泰銖。

  Torsak先生說(shuō):“成本管理的改善是我們利潤(rùn)率提高的主要因素,而煙稅上提也會(huì)支持今年的收益。”

  “供應(yīng)鏈管理是控制成本和改善運(yùn)營(yíng)潛力的一個(gè)重要組成部分?!?/p>

  泰國(guó)煙草專賣(mài)公司于9月20日與TMB銀行簽署了供應(yīng)鏈服務(wù)的協(xié)議。

  對(duì)煙草專賣(mài)公司50萬(wàn)個(gè)零售商的網(wǎng)絡(luò)支付系統(tǒng)的管理,將是供應(yīng)鏈管理的第一步。

  下一步是運(yùn)輸領(lǐng)域、生產(chǎn)領(lǐng)域和物流領(lǐng)域。

  根據(jù)這項(xiàng)與TMB銀行簽署的綜合供應(yīng)鏈管理協(xié)議,運(yùn)營(yíng)成本預(yù)計(jì)將減少總費(fèi)用的5%。

  Torsak先生說(shuō),供應(yīng)鏈管理是加強(qiáng)運(yùn)營(yíng)、提高產(chǎn)品質(zhì)量、為東盟經(jīng)濟(jì)共同體在2015年成立時(shí)出現(xiàn)的更大競(jìng)爭(zhēng)做好準(zhǔn)備的一個(gè)工具。

  他說(shuō),一些東盟成員國(guó)已經(jīng)對(duì)本國(guó)的煙廠進(jìn)行了投資。

  泰國(guó)煙草專賣(mài)公司正在洛察納工業(yè)園和清邁省興建兩家新工廠。

  這兩家工廠目的是要提高質(zhì)量而非產(chǎn)量。泰國(guó)煙草專賣(mài)公司將保持每年32億支卷煙的產(chǎn)量。

Thailand: Cigarette Sales Volume Dips

  The cigarette sales volume of the Thailand Tobacco Monopoly (TTM) has declined significantly since the excise tax hike took effect last month as more smokers shift to rolling their own cigarettes.

  The state-owned tobacco manufacturer expects sales will gradually improve and return to normal in the coming months.

  Managing director Torsak Chotimongkol said the cigarette sales volume fell by 70% in the first week after the tobacco tax hike was announced on Aug 21. But the situation improved the following week, with sales rebounding to half of normal levels and then to 70% this week.

  The TTM expects sales will return to normal in a few months.

  "It was a short-term effect. People were not yet familiar with the new prices, so they turned to something cheaper such as roll-your-own (RYO) cigarettes," said Mr Torsak.

  The RYO cigarette market has been showing signs of significant growth and now exceeds the TTM's market share.

  The TTM demands the Finance Ministry control this market for the sake of fair competition.

  TTM statistics show the RYO cigarette market has increased by 33% a year over the past decade, in line with the increase in the tobacco excise tax rate, said Mr Torsak.

  He said despite the recent effect being only short term, third-quarter sales volume will be decline quarter-on-quarter, although revenue will improve thanks to higher prices.

  The TTM forecasts improved full-year results supported mainly by better cost management and higher prices as a result of the excise tax increase.

  It booked revenue of 70 billion baht for a net profit of 5 billion last year and expects the bottom line will increase to 5.5 to 6 billion this year.

  "Improving cost management is the key factor in raising our profitability, while the tobacco tax increase will also support earnings this year," said Mr Torsak.

  "Supply chain management is an important part of controlling costs and improving operational potential."

  The TTM signed a contract yesterday with TMB Bank for supply chain services.

  Management of the payment system of the TTM's network of 500,000 retailers will be the first step in supply chain management.

  Next will be the areas of transportation, production and logistics.

  Under the comprehensive supply chain management agreement with TMB, operating costs are expected to be cut by 5% of total expenses.

  Mr Torsak said supply chain management is an instrument to strengthen operations and improve product quality in preparation for higher competition arising from the formation of the Asean Economic Community in 2015.

  Some Asean members have invested in local tobacco factories, he said.

  The TTM is building two new factories, in the Rojana Industrial Estate and Chiang Mai province.

  They are intended to boost quality rather than capacity, which the TTM will keep at 3.2 billion cigarettes a year. Enditem

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