煙草在線據(jù)TransWorldNews報道編譯　　全球整個煙草市場的前景是，全球市場繼續(xù)向提供較低焦油含量的卷煙轉(zhuǎn)變，盡管這并不適用于所有領(lǐng)先的卷煙市場。越南、印度、印尼和阿根廷消費的90%以上的完稅卷煙是高焦油含量的。相比之下，由于政府立法的緣故，法國、德國、荷蘭和土耳其消費的都不是高焦油卷煙，預(yù)計將來，立法而非消費者口味將成為煙草市場的主要驅(qū)動力。

　　在天平的另一端，日本是擁有超低焦油卷煙最大份額的國家，占2011年銷售總額的約39%，其次是加拿大（16%是超低焦油）、意大利（占14%），希臘和南非（占11%）。中等焦油卷煙在尼日利亞、委內(nèi)瑞拉、土耳其和西班牙（合計占市場總銷量的90%或更多）最受歡迎。

　　中國、其他三個人口龐大的亞洲市場和伊朗，在增加的銷量方面是主要的卷煙市場驅(qū)動力，雖然中國超過了其余市場。

　　在實際卷煙銷量下降最多的5個市場中有2個市場——日本和美國——處于長期下降通道。西班牙和俄羅斯與日本一樣，受到了消費者經(jīng)濟壓力和價格上漲的影響。

　　在全球卷煙銷量超過了300億支的國家中，伊朗和西班牙創(chuàng)造了最大比例的升降記錄。

　　報告范圍

　　2012年全球煙草調(diào)查結(jié)果：新時代全球煙草簡報洞察了煙草市場的規(guī)模和概況，突出了行業(yè)的主要發(fā)展趨勢和類別，以及影響經(jīng)營環(huán)境的因素。它肯定領(lǐng)先企業(yè)和品牌，提供影響市場的公正的、戰(zhàn)略性的關(guān)鍵因素分析——即新產(chǎn)品開發(fā)，立法限制或定價影響等。預(yù)測報告闡述了市場是如何變化和發(fā)展的。

　　產(chǎn)品范圍：卷煙、包括等同于卷煙的自卷煙、雪茄、無煙煙草和有煙煙草。

　　數(shù)據(jù)范圍：市場規(guī)模（歷史的和預(yù)測的）、公司股票、品牌份額和經(jīng)銷數(shù)據(jù)。

Global Tobacco Market Seeing Trend towards Less Tar

　　The general global picture for tobacco is of the global market continuing to shift towards cigarettes delivering less tar, though this does not apply to all of the leading cigarette markets. In Vietnam, India, Indonesia and Argentina, over 90% of duty paid cigarettes consumed are high tar. In contrast, in France, Germany, Netherlands and Turkey, no high tar cigarettes are consumed due to government legislation and, looking ahead, legislation rather than consumer taste will be the primary driver.

　　At the other end of the scale, Japan is the country with the biggest share of ultra low tar cigarettes with some 39% of total sales in 2011, followed by Canada (16% ultra low tar) Italy (14%), and Greece and South Africa (11%). Mid tar cigarettes are most popular in Nigeria, Venezuela, Turkey and Spain (all 90% or more of the total market by volume).

　　China, three other large population Asian markets, and Iran, were the main cigarette market drivers in terms of volumes added though China dwarfs the rest.

　　Two of the five markets losing the most volume in terms of actual sticks - Japan and the US - are in long-term decline. Spain and Russia were hit by economic pressure on consumers and also by price rises, as was Japan.

　　Iran and Spain recorded the biggest proportional rises and falls among the world's 30 bn stick plus countries.

　　Report Scope

　　This Global Tobacco Findings 2012: Tobacco in a New Era global briefing offers an insight into the size and shape of the Tobacco market, highlighting major industry trends and categories as well as the factors affecting operating environment. It identifies the leading companies and brands, offers impartial, strategic analysis of key factors influencing the market - be they new product developments, legislative restrictions or pricing influences. Forecasts illustrate how the market is set to change and where it is headed.

　　Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

　　Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Enditem