煙草在線據(jù)《商業(yè)標(biāo)準(zhǔn)報》報道編譯　　Vedaromes衛(wèi)生保健（VHPL）是Kuber集團(tuán)旗下的一個子公司，推出了首個專利產(chǎn)品“草藥瑪莎拉-口用提神劑”，以達(dá)到替代包括糖精鈉和gutkha等煙草產(chǎn)品的目的。

　　多種形式的煙草因其危害健康而被印度多個邦政府禁止，因而，口用提神劑作為這些煙草產(chǎn)品的替代品出現(xiàn)。既然嚼煙是一個很難戒除的習(xí)慣，所以它的替代品已開始獲得增長的勢頭。

　　以Zatka草藥命名的口用提神劑由草藥產(chǎn)品制成，提供與gutkha和糖精鈉類似的味道和相關(guān)的心理效應(yīng)。該產(chǎn)品不含煙葉、焦油、石灰粉、兒茶素、碳酸鎂和液體石蠟。

　　“價值9500億盧比的口用提神劑產(chǎn)業(yè)在印度每年以18%的速度增長，”Vedaromes衛(wèi)生保健的總經(jīng)理Harshad Sanghrajka說。

　　其中，名牌產(chǎn)品僅占15億盧比的市場份額。估計12億消費(fèi)者每年大概消費(fèi)120億袋。

India: Kuber Group Launches Patentable Tobacco Substitute

　　Vedaromes Healthcare (VHPL), a Kuber Group company, has launched first ever patentable product "Herbal Masala - Mouth Refresher" with a view to substituting tobacco products including pan masala and gutkha.

　　Being dangerous for health, tobacco in many forms has been banned by various state governments and hence, mouth refresher has emerged as a substitute to these products. Since, chewing tobacco is a habit difficult to exit, its substitute has started gaining momentum.

　　Made of herbal product, the mouth refresher named as Zatka Herbal offers a similar taste and the accompanying psychological effects as gutkha and pan masala. This product is free of tobacco leaves, tar, lime, catechu, magnesium carbonate and liquid paraffin.

　　"The Rs 95,000 crore mouth freshener industry in India is growing by 18% annually," said Harshad Sanghrajka, Managing Director of VHPL.

　　Of this, branded products contribute a mere Rs 150 crore market share. There are an estimated 120 crore consumers consuming around 1200 crore sachets per annum. Enditem