煙業(yè)智匯
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Hip-hop artists have a history with premium, handmade cigars, whether they’re smoking them in music videos or creating their own lines. Superstars Jay-Z, P. Diddy and Usher have even been featured on the cover of Cigar Aficionado. The next musician to get involved is none other than Nasir Jones, better known as “Nas.” He also goes by the nickname “Escobar,” which makes it no surprise he’s joined forces with Nicaraguan cigarmaker Escobar Cigars by Puros Privados.
嘻哈藝術(shù)家們有著廣泛的優(yōu)質(zhì)手工雪茄的使用歷史,無論是在音樂視頻作品中展現(xiàn)出來,還是自己參與創(chuàng)作自己品牌的雪茄。超級(jí)明星Jay-Z、P.Diddy、Usher都曾經(jīng)出現(xiàn)在《雪茄愛好者》的雜志封面上。而下一位會(huì)參與雪茄行業(yè)的明星是納西爾·瓊斯,他更廣為人知的名字是“納斯”。他還有一個(gè)綽號(hào)叫“埃斯科巴”。所以他能夠和尼加拉瓜的雪茄制造商埃斯科巴雪茄公司合作就不足為奇了。
Nas, a Grammy Award winner from Queensborough, is officially becoming a co-owner of the cigar brand, which is quite new, having been rolling smokes since 2018. In his role, Nas plans to broaden the horizons of the boutique company by using his platform and advising on marketing tactics. He has also worked in numerous industries—with more than 100 companies—ranging from mattresses to financial technology.
來自紐約皇后區(qū)的格萊美獎(jiǎng)獲得者納斯正式成為雪茄品牌埃斯科巴的合作伙伴,這是一個(gè)2018年創(chuàng)立的新品牌。在他的工作職責(zé)里,納斯計(jì)劃利用他的平臺(tái)來拓寬這家定位精品雪茄的公司的視野,并就營銷策略提出建議。納斯曾經(jīng)參與很多行業(yè)公司的合作,大概有100多家,從床墊到金融。
The Escobar lineup consists of two all-Nicaraguan lines, Maduro and Natural. Each blend features the same vitolas, which include a 7 by 50 Churchill, 6 by 56 Double Toro Gordo and a 5 by 50 Robusto. The cigars range in price from $12 to $14.50, and come in boxes of 25.
埃斯科巴雪茄有兩條全尼加拉瓜煙葉產(chǎn)品線構(gòu)成。馬杜羅版本、自然色版本。每個(gè)產(chǎn)品線都有一致的尺寸。包括50環(huán)徑、7英寸的丘吉爾,56環(huán)徑、6英寸的雙大公牛,50環(huán)徑、5英寸的羅布圖。這些雪茄的單支售價(jià)從12美元到14.5美元不等。每盒都是25支包裝。
"When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas. “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”
納斯說,當(dāng)埃斯科巴雪茄公司的團(tuán)隊(duì)最初找到他時(shí),他立即被他們產(chǎn)品的卓越品質(zhì)所吸引。他和這家公司已經(jīng)合作了兩年,他很榮幸以一種平等的地位和他們合作。他期待繼續(xù)發(fā)展這個(gè)雪茄品牌,并回饋尼加拉瓜當(dāng)?shù)厣鐓^(qū)。公司的煙葉是在那里種植、發(fā)酵和卷制的。
The company plans on releasing cigars just for Nas in the future.
該公司計(jì)劃未來為納斯推出同名雪茄。