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精品雪茄制造商羅伯特考德威爾與煙草巨頭斯堪的納維亞煙草集團(tuán)合作推出了一款限量版雪茄,2月3日開始向零售商發(fā)貨。這款雪茄被命名為失物招領(lǐng)玻利瓦爾科弗拉迪亞。這個(gè)名字是考德威爾的失物招領(lǐng)(Lost & Found)和STG的玻利瓦爾科弗拉迪亞( Bolivar Cofradia)的結(jié)合,定位為網(wǎng)銷為主的產(chǎn)品。
考德威爾在一家中美洲的雪茄廠找到了一種罕見的煙葉混合,以此為基礎(chǔ)創(chuàng)立了“失物招領(lǐng)”,生產(chǎn)后在美國銷售。隨著推出玻利瓦爾科弗拉迪亞這個(gè)系列,他感覺失物招領(lǐng)產(chǎn)品線已經(jīng)完成了一個(gè)完整的循環(huán)。
考德威爾和STG的新業(yè)務(wù)發(fā)展經(jīng)理賈斯汀安德魯斯合作創(chuàng)造了兩個(gè)煙葉混合,一款是EMS,一款是奧斯庫羅(Oscuro),EMS使用的茄衣是厄瓜多爾種植的蘇門答臘種子蓋葉,茄套是康涅狄格闊葉,茄芯是多米尼加、尼加拉瓜和洪都拉斯的混合煙葉。官方定義是溫和到中等的強(qiáng)度。
奧斯庫羅產(chǎn)品線口味重一些,茄衣是康涅狄格闊葉,茄套是厄瓜多爾蘇門答臘煙葉,茄芯是多米尼加、尼加拉瓜、洪都拉斯的混合煙葉,散發(fā)出淡淡的泥土和胡椒味。
這兩個(gè)產(chǎn)品線都各有兩個(gè)尺寸,羅布圖,54環(huán)徑粗,5英寸長。公牛,54環(huán)徑粗,6英寸長。建議零售價(jià)分別是6.99美元和7.99美元。以五支一包的便利包形式出售。外包裝印有考德威爾品牌著名的異想天開的圖案。
這些新品由STG在洪都拉斯的HATSA雪茄廠生產(chǎn),并由STG的子公司復(fù)制者公司負(fù)責(zé)經(jīng)銷。
附參考原文:
In an unlikely team-up, boutique brand owner Robert Caldwell has collaborated with tobacco giant Scandinavian Tobacco Group for a limited-edition cigar that started shipping to retailers yesterday. Called Bolivar Cofradia Lost & Found, the name is a fusion of Caldwell’s Lost & Found and STG’s Bolivar Cofradia brand, a line of cigars found mostly in catalogs and online.
“Lost & Found started when a Central American factory gave me a rare blend to sell in the U.S.” Caldwell says. “And today with the release of this capsule collection from Bolivar Cofradia, it feels like Lost & Found has come full circle.”
Caldwell and Justin Andrews, STG’s new business development manager, worked together and created two blends—EMS and an Oscuro. The EMS brand is wrapped in an Ecuadoran Sumatra-seed cover leaf. Underneath is a Connecticut broadleaf binder and Dominican, Nicaraguan and Honduran filler. It’s meant to be mild-to-medium bodied, while the stronger Oscuro line was blended to lean earthy and peppery with its Connecticut broadleaf wrapper, Ecuador Sumatra binder and filler of Dominican, Nicaraguan and Honduran tobacco.
Both brands come in a Robusto size, measuring 5 inches long by 54 ring gauge, and a 6-by-54 Toro. They have suggested retail prices of $6.99 and $7.99, respectively and are presented in handy five packs printed with the whimsical type of graphics Caldwell brands are known for.