今年是多米尼加共和國歷史最悠久的雪茄公司成立120周年，拉奧羅拉公司在30多年的歷史中依靠邁阿密雪茄公司負責在美國的雪茄經(jīng)銷工作，如今，拉奧羅拉公司將首次自己負責在美國境內(nèi)的雪茄發(fā)售工作。

這是拉奧羅拉公司發(fā)展史上激動人心的新篇章，公司將和零售商建立新的合作關系，將舉辦備受矚目的發(fā)布活動。拉奧羅拉公司相信該品牌會贏得越來越多的美國雪茄愛好者。

1903年，愛德華多·萊昂·希門尼斯（Eduardo León Jimenes）創(chuàng)立了拉奧羅拉雪茄公司，這家家族企業(yè)目前是希門尼斯的孫子吉列爾莫·萊昂·赫伯特主持工作。2011年，他從家族成員手里收購了公司分散的股權，全面接管了拉奧羅拉公司。2023年4月份起，該公司將通過新注冊的子公司La Aurora USA LLC在美國開展銷售工作。

曾經(jīng)在斯堪的納維亞煙草集團（STG）和百加得（Bacardi）工作的埃德·麥肯納（Ed McKenna）已被任命為這家子公司的首席執(zhí)行官，而在Breaktru飲料集團和STG工作的約翰·費利根（John Ferrigan）已被任命為該公司的銷售總監(jiān)。

邁阿密雪茄公司的副總裁杰森·伍德說，我們感謝吉列爾莫、米歇爾和整個拉奧羅拉公司的經(jīng)營團隊在過去30多年的合作時間里帶給我們的美好回憶，我們起初是商業(yè)合作關系，后來成為一家人，對此我們非常感激。我們期待著拉奧羅拉公司的持續(xù)成功，并樂見其美好的未來。

拉奧羅拉公司善用本地和世界各地的煙葉，產(chǎn)品中比較有名的有100周年系列、完美系列。提供不同煙葉混合、茄衣品種的完美造型雪茄。還有特別周年系列、家庭系列、時間膠囊系列等。一直以來，拉奧羅拉雪茄以其令人印象深刻的煙葉混合、無可挑剔的結構以及對細節(jié)的一絲不茍，獲得了雪茄評論家和鑒賞家的喜愛。

原文：

The 120th year of the Dominican Republic’s original and oldest cigar will see, what they are calling, a “new dawn.” After being distributed by Miami Cigar & Co. for more than three decades, La Aurora, for the first time in the company’s lengthy history, will now be self-distributing its own cigar brands within the United States.

This exciting new chapter in La Aurora’s history will also come with new retailer relationships, special releases, and high-profile events. The company believes this will create a resurgence for the brand in more and more American aficionados’ humidors.

Founded by Eduardo León Jimenes in 1903, and family operated ever since, La Aurora is owned today by Jimenes’ grandson Guillermo León. He assumed control of the company when he purchased the Dominican factory from his family in 2011. Starting in April, the company will spawn La Aurora USA LLC in order to handle all U.S. distribution.

Ed McKenna, formerly of Scandinavian Tobacco Group (STG) and Bacardi, has been appointed chief executive officer of this new entity, while John Ferrigan, formerly of Breakthru Beverage Group and STG, has been named the company’s national sales director.

“We would like to thank Guillermo, Michelle and the entire La Aurora Team for over 30 years of amazing memories. What began as a business relationship, has evolved into family, and for that we are grateful,” said Jason Wood, vice president of sales and marketing for Miami Cigar & Co. “We look forward to the continued success of the La Aurora brand and are excited to see what the future has in store for them.”

Known for their masterful use of tobaccos both local and from around the world, La Aurora produces such storied brands as the La Aurora 100 A?os and La Aurora Preferidos, their extensive line of perfectos offered in different wrapper types and blends. There are also special Anniversary, Family, and Time Capsule blends. La Aurora has long been a favorite of cigar critics and connoisseurs alike for their impressive blends, impeccable construction, and meticulous attention to detail.