煙草在線(xiàn)據(jù)《韓國(guó)先驅(qū)報(bào)》報(bào)道編譯　　據(jù)當(dāng)?shù)乜鐕?guó)公司2月6日表示，英美煙草韓國(guó)公司計(jì)劃推出一款更強(qiáng)勢(shì)的好彩卷煙，以提高新生產(chǎn)品的市場(chǎng)份額。

　　公司表示，好彩卷煙最新版本Original Filters的味道比前一版更濃郁刺激，其標(biāo)志性的軟木過(guò)濾嘴也用時(shí)尚的黑色卷紙包裹。

　　卷煙的焦油含量為8毫克，2月8日起開(kāi)始銷(xiāo)售，每包價(jià)格為2500韓元（2.20美元）。

　　一名公司發(fā)言人稱(chēng)，自去年10月推出好彩牌卷煙以來(lái)，該品牌獲得了“消費(fèi)者的積極響應(yīng)”，但他并未公布具體的銷(xiāo)售數(shù)據(jù)。該品牌自1871年創(chuàng)立以來(lái)，已經(jīng)銷(xiāo)往全球超過(guò)60個(gè)國(guó)家。

　　英美煙草在努力支撐自去年4月該品牌卷煙價(jià)格上漲200韓元以來(lái)其在國(guó)內(nèi)市場(chǎng)搖搖欲墜的第二名地位。該公司去年還更新了其旗艦品牌登喜路的包裝，并發(fā)布了一款全新的名優(yōu)產(chǎn)品可變登喜路。

BAT to roll out strong cigarettes

Korea Herald
Feb 6, 2012

　　British American Tobacco Korea plans to introduce a stronger version of its Lucky Strike cigarettes to boost the nascent brand's presence in the market, the local unit of the multinational group said Monday.

　　The latest product, Lucky Strike Original Filters, will provide a richer and bolder taste than the previous version, and features cork-tipped filters with modern, black packaging, the company said.

　　A pack contains 8 milligrams of tar and will be sold for 2,500 won ($2.20) starting Wednesday.

　　Since launched here in October, Lucky Strike has been receiving "positive consumer responses," a company spokesperson said, without disclosing detailed sales figures. The brand, which was created in 1871, is now available in more than 60 countries.

　　BAT Korea has been trying to prop up its teetering No.2 spot in the domestic market following a 200-won price hike in April. It revamped packaging for its flagship Dunhill line-up and unveiled a new premium product, Dunhill Switch, last year.